Jujutsu Kaisen Crowned as Most Popular Anime of 2023 by Guinness World Records
Apr. 7, 2024The calculations behind determining this Guinness World Record are managed by the data-science firm Parrot Analytics, who determine the overall demand for a show based on the numerification of attention, engagement, desire, and viewership from consumers.
To be more specific, theirDES (Demand Expression Score)calculates the demand score using sophisticated algorithms that can gauge statistics such as video consumption fromdownloadsorstreams, social media engagement such ashashtagsandlikeson instagram, as well as many other factors. Video consumption has the largest weighting in this calculation, so more people watching a show will greatly contribute to the calculation of its overall demand.
It is interesting to see how a new-gen anime can top shows with incredible longevity such as One Piece and Attack on Titan, but it goes to show just how easily a critically acclaimed Shounen can become an instant trend. Nowadays, even with no new episodes airing, Jujutsu Kaisen still manages an average demand of 41x, being the most watched anime with a majority Gen-Z audience.
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Tyr
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